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[7/1/7] - SEO and W3C: Spider - Tracks Part 3
Now, I ask you. If you were one of the itsy-bitsy spiders assigned to crawl over, and examine, eight billion web pages, might you feel a bit overwhelmed? And might you look for excuses to do just a little less work?
What if you had a ready-made excuse because you simply could not read a website’s content? You, as a spider, have been trained to read W3C HTML (or CSS or XML) code, and if a site is coded in something else, or in just plain bad W3C code, well, your spider eyes won’t be able to read it, and you need to get on with your job by looking for those sites you can read. Mother Google would surely forgive you, and let you remain on the roster.
But if you, as a spider, can crawl freely through a website’s clearly W3C compliant HTML (or CSS or XML) you will stay long enough to have a thorough look-see, remember the site, and tell Mother Google to give it SEO status in the mighty Google Index.
Just remember that spiders do not see what we see when we look at a website. Our browsers can make allowances for badly written code, and still bring up a page that looks the way the builder intended. But spiders, if they encounter code they don't understand, may skip over the text that follows, and your site will not get indexed. Bye-bye SEO.
And, because search engine spiders find text to be the tastiest of flies, they will look for text before anything else. So your graphic-rich sites should be coded with ALT tags, keeping their visiting spiders from foiling your SEO plans by becoming bored and moving on. Your web designer should have that covered.
So, if you want maximize your SEO standing, first verify your website's compliance with W3C standards. Start by submitting your URL to http://validator.w3.org for a check. If your site scores what you think is an unreasonable number of errors, you can, as a part of your SEO strategy, have your website source code gone over and brought into W3C compliance by an expert.
The first, and non-paying, visitors to your website will be the search engine spiders. A W3C compliant site will give you the best chance at impressing them, so that your SEO goals are met, and your human visitors will not be far behind!
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