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[7/1/7] - SEO and W3C: Spider Tracks
"Arachnophobia". It was a 1990 U.S. blockbuster summer movie, starring Jeff Daniels, John Goodman, Julian Sands, and an improbably large, and getting-ever-larger, special-effects spider which had hitched a ride, in the coffin of one of its victims, no less, from the Venezuelan rainforest to a charming California farming community.
Arachnophobia is also, of course, the clinical term for the abnormal fear of spiders, and arachnophobics are those who not only have a dread of spiders, but a dread of getting close to areas which might harbor them.
Arachnophilia, one assumes, would be the clinical opposite of “arachnophobia.” The designation “arachnophiliacs” could, it follows, refer to those who collect spiders and raise them as pets. It could also refer to the groupies of Tobey Maguire, in his role of Spiderman.
Or, for the purposes of this article, it could, and will, refer to those owners of websites on the World Wide Web who are at their wits’ end when it comes to finding ways to achieve SEO, the optimization of their Google, and other search engine, rankings. Keep reading, and you’ll get it.
Many people who have websites did not build them, and do not have the technical expertise to understand how they are constructed. It’s really fairly simple though..
Everything that shows up on a website, including its colors and the sizes and styles of text it contains, where its lines and paragraphs begin and end, and whether any lists it includes have bullet points, looks the way it does because of “coded” instructions given to it by its builder.
These standard “codes” are included in pairs of “tags” which precede the texts to which the instructions will be applied. Most of the “tags” will be contained in angle brackets, <> and </>, at the beginning and end of the text.
Now back up for a moment, if you will, to the previous mention of the World Wide Web. The World Wide Web, for those who don’t remember when there wasn’t one, was, in spite of what Al Gore may have indicated, the brain child of Tim Berners-Lee, from, believe it or not, the European Laboratory for Particle Physics. Its creation had nothing to do with particle physics, and everything to do with the need to easily store, access, and update vast amounts of information.
Read Part 2..
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