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[7/1/7] - SEO and W3C: Spider - Tracks Part 2
Tim Berners-Lee was, in turn, building on the concept of hypertext. Hypertext, at the time it was named, referred to any text that contained links which allowed you to move wherever you wanted to within its parameters, without having to do so in sequence.
And in 1990, Berners-Lee wrote the first version of the "HyperText Markup Language", the same HTML code used in the website building process, which allowed him to breathe life into the hypertext links within a document. HTML became the primary language for anything destined to be published on the World Wide Web.
The problem? The links clicked on did not always let the clickers view, or understand, the information they wanted to access. It was a “protocol” issue, meaning that while HTML was the primary web coding language, it was not the only one. So in 1994, to help establish true Web intercommunication, Berners-Lee and other WWW pioneers established the World Wide Web Consortium, or W3C.
The W3C, in the past thirteen years, has set some voluntary standards, enabling those website designers who choose to adopt them to build websites which will be accessible by any computer operating system or ICP. It’s because of the overwhelming acceptance of these W3C standards that we have such a reliable and universally communicative Internet, which has become a second home for millions of users. And we can understand each other whether our browsers be FireFox, IE, Netscape, Mozilla, or Opera.
HTML, as the W3C standard code, has since been enhanced with CSS, and will eventually be surpassed by W3C’s XML, but let’s assume that compliance with the W3C standards includes all present and future W3C innovations.
But, you ask, what does W3C compliance have to do with getting your website noticed, and reaching your desired SEO status on Google and other search engines? Well, if you really, really, really want that to happen, you need, like a good acrophiliac, or Jeff Daniels of "Arachnophobia"'s charming California farming community, to make your website prime spider-attracting real estate.
Google has over eight billion web pages to keep tabs on, and it does so by means of several different “bots”, aka “crawlers”, aka, and to maintain the integrity of our metaphor, spiders.
The spider roster at Google includes DeepBot, FreshBot, MediaBot, AdsBot, ImageBot, GoogleBot-Mobile, and Feed-Fetcher Google, which, for some reason, has been excluded from the “Bot” club. That means Google has turned some eight spiders loose on those eight billion World Wide Web pages, and, out of all those sites, you want the spiders to find yours and tell the world about it.
Read Part 3..
[ Back to SEO and W3C Article Part 1 ]
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